Structured Marketing Plan Delivers Stunning Results for Home Seller

July 14. 2016 – Written by Steve Lay


The owners of 19 Toowong Street Bayswater are rejoicing at how successful the Lay2 Real Estate structured marketing plan worked for them. “Absolutely blown away by the response and can’t believe it” were comments made by the home sellers after presenting them with the first weeks marketing statistics report.

Lay2 Real Estate 19 Toowong Street, Bayswater. By BlueJay Media
Lay2 Real Estate: 19 Toowong Street, Bayswater.
Photo By BlueJay Media

At Lay2 Real Estate we are able to provide you with the week to week web statistics on how your property is performing against all other properties for sale in the suburb. No more guessing or relying on the real estate agent to verbally tell you. At Lay2 Real Estate we can and will present you with the facts, so there is no doubt left in your mind as to how the marketing is working for you.


For example, 19 Toowong Street Bayswater pictured above, had a massive 983% more photo, video, floorplan, map interactions, virtual tour and street views than the median performance for houses For Sale in Bayswater*.


And on top of that 983% performance our Structured Marketing Plan for 19 Toowong Street also had over 577% more buyer enquiries than the median performance for Bayswater properties*, resulting in over 150 buyers viewing the property to achieve 5 written offers which provided the sellers with a complete picture of the current market.


The sellers were left feeling very comfortable accepting one of the 5 written offers knowing that they got the best price possible in the current market for their much loved home. Needless to say 19 Toowong Street is now SOLD and heading towards settlement.


Another huge Bonus to Lay2 Real Estate’s Structured Marketing Plan is the surplus amount of genuine home buyers left still looking.

We have a comprehensive list of home buyers that are still looking for the right home to buy.


Two options are available:


1.Use the Lay2 Real Estate Structured Marketing Plan and we will notify the still looking buyers of the opening times to increase inspection numbers even more or;


2.Data match the buyers with your properties attributes to gauge initial buyer interest for you. The data matching should help you with the decision on how to go about selling your property. We can do this for you with no obligation, it is a free service.


The benefits of a Structured Marketing Plan far outweigh the generalist approach of most real estate agents who do not pre plan their marketing, in fact there is a saying about planning. Those who fail to plan, plan to fail.
If you think, feel or see how Lay2 Real Estate’s approach to selling property would benefit you, please call Steve Lay on: 0419 191 100


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